Pure Shampoo is a high foaming, pH neutral, ‘pure’ shampoo that cleans the car extremely well, but doesn’t do anything else. It leaves no film behind, nor does it have any other additives. It was designed for those who just want a solid clean, with no extra bells and whistles. It lets your existing layers of wax or sealant do the beading. The foaming capabilities of the shampoo were increased beyond Bodywork Shampoo Conditioner, as our research showed that some customers prefer their shampoo foamy. Being a pH neutral formulation, it is wax safe.